Jaylon Saunders
Founder & CEO | Etrnl Studio
When Licensing Moves Beyond Merchandise
Most licensed products live on the surface of fandom. They are expressions of interest, not tools of engagement.
Starforge Systems flips that model.
A gaming PC is not just something fans display. It is something they use every day. It becomes part of their routine, their setup, their identity as a gamer and anime fan.
By licensing anime IP onto fully functional, premium PCs, Starforge turns fandom into an integrated experience rather than a passive one.
This is licensing that lives where fans already are.
Built for the Overlap of Anime and Gaming Culture
Anime and gaming have always shared the same audience. The overlap is deep, global, and emotionally invested.
Starforge understands that this audience does not want novelty for novelty’s sake. They want products that feel authentic to how they live, play, and connect with the worlds they love.
A licensed Starforge PC feels intentional because it sits at the intersection of:
Performance-driven gaming hardware
Anime storytelling and aesthetics
Creator and community culture
It is not anime-themed tech. It is anime integrated into tech.
The Product Is the Experience
What makes Starforge’s approach stand out is that the product itself becomes the experience.
From custom case designs to themed components and packaging, each collaboration feels like a physical extension of the IP. Fans are not just buying a licensed item. They are investing in a long-term relationship with the product.
Every session, every stream, every setup photo reinforces the connection between the fan and the world they love.
That kind of daily engagement is rare in licensing.
Redefining What Licensed Products Can Be
Starforge is proving that licensed products do not have to be limited, disposable, or purely decorative.
They can be:
High-investment
High-utility
Long-term
Community-driven
This opens the door for licensors to think differently about where their IP can live. Not just on clothing racks or shelves, but inside the ecosystems fans already spend their time in.
Gaming PCs become a platform, not just a product.
A Blueprint for the Future of Creative Licensing
What Starforge Systems is building points toward a broader shift in licensing.
The next wave of licensed products will not be defined by category norms. They will be defined by fan behavior. By how fans actually interact with the worlds they love.
When licensing is approached creatively, with respect for both the IP and the audience, entirely new categories can emerge.
Starforge is not just collaborating with anime IP.
They are expanding the boundaries of what licensing can be.
And that is where the future is headed.
