Etrnl Studio®

Local time:

July 27, 04:55 PM
July 27, 04:55 PM

/Bleach: Thousand-Year Blood War x Cheeky

//

Client

Cheeky

IP

Bleach: Thousand-Year Blood War

Step into the Thousand-Year Blood War.

Cheeky partnered with Bleach to create a limited-edition collector’s box inspired by Ichigo, Rukia, Uryu, and Yhwach. The collection featured four character-inspired soaps, each with custom artwork and a unique scent reflecting their personality.

/Project Goals/

The goal was to bring the world of Bleach into Cheeky’s product line through an experience that felt fun, collectible, and authentic to the series.

The goal was to bring the world of Bleach into Cheeky’s product line through an experience that felt fun, collectible, and authentic to the series.

Each character needed a distinct scent and visual identity while still feeling connected as one complete collection.

/Results/

The final collector’s box featured four unique bars, including sandalwood and spice for Ichigo, floral notes for Rukia, citrus and mint for Uryu, and lavender and smoke for Yhwach.

The final collector’s box featured four unique bars, including sandalwood and spice for Ichigo, floral notes for Rukia, citrus and mint for Uryu, and lavender and smoke for Yhwach.

The collaboration gave Bleach fans a new way to experience the series while expanding Cheeky’s growing lineup of officially licensed anime products.

License Acquisition

Business Development

Project Management

Marketing

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

Etrnl Studio®

/Let's Grow Your Brand Today!

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

Etrnl Studio®

/Let's Grow Your Brand Today!

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

Etrnl Studio®

/Let's Grow Your Brand Today!

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients

Etrnl Studio®

/Let's Grow Your Brand Today!

Abstract flowing waves in grayscale creating a smooth, undulating pattern with light and shadow gradients