Licensing is basically giving someone permission to use an existing brand, character, logo, or artwork for a specific purpose—like making merch, a product collab, or a marketing campaign. At Etrnl Studio, we help brands and team up with licensors through licensing deals that let them legally use popular IPs while making sure everything stays true to the original brand. It’s a great way to reach new audiences, build hype, and create something unique, all while keeping things legit.

Costs vary depending on the IP, deal structure, and scope of usage. Some deals involve upfront fees, while others are structured around royalties (a percentage of sales). We help negotiate terms that fit your budget and maximize your return on investment.

Working with an agent takes the stress out of licensing and collaborations. At Etrnl Studio, we handle everything—from finding the right partners to negotiating deals and making sure terms are solid. We know the industry, the key players, and how to maximize opportunities while protecting your brand. If you’re looking to work with top IPs, having an agent means you get the best deals without the headache.

The timeline depends on the complexity of the deal. Some partnerships can be locked in within a few weeks, while others take several months, especially when legal approvals and creative development are involved. We work efficiently to move things forward while making sure every detail is right.