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We teamed up with Cheeky to bring the Reze Arc from Chainsaw Man to life in a limited-edition Collector’s Box. This collaboration transformed the emotional core and visual intensity of the film into a lifestyle product, offering fans four unique scented soap bars packaged within a thoughtfully designed box that blends fandom and utility.
Client
Cheeky
Service Provided
License Acquisition, Design, Project Management
YEAR
2025
The Goal:
Our goal was to craft a product that celebrated the narrative and iconic characters of Chainsaw Man – The Movie: Reze Arc while fitting seamlessly into Cheeky’s brand of premium self-care products. The idea was to reach both dedicated anime fans and consumers looking for an elevated collectible item they could use and display. By integrating the film’s themes of identity, conflict and transformation into scent, texture and packaging, we aimed to elevate a “soap drop” into a stylish, must-have collaboration.
The Challenge:
Designing for a film-based IP has its own set of complexities. We needed to ensure that every design element—from character references to mood and tone—aligned with the licensor’s standards for the Reze Arc story. Meanwhile, the product had to stay true to Cheeky’s formulas for high-quality ingredients and user experience. Balancing storytelling with functional product design meant creating a narrative thread across four distinct scent profiles, packaging artwork, and collectible appeal. Plus, coordinating launch timing with the film’s marketing cadence added additional scheduling constraints.
The Results:
The Collector’s Box launched with four soap bars each bearing a unique scent profile aligned with characters and story beats from the Reze Arc. The packaging design, scents and collectible format successfully merged the film’s visual and emotional identity with Cheeky’s self-care aesthetic. The drop sold out faster than expected and generated high engagement across social and community channels, positioning the collaboration as a standout example of how film IP can be used in lifestyle product categories. The project reinforced Cheeky’s reputation for high-end, culture-driven drops and showcased our agency’s ability to execute cross-category licensing partnerships with precision.
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