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We worked with OfflineTV to secure the licensing for Frieren: Beyond Journey’s End, one of the most celebrated anime series of 2023. Our role spanned from license acquisition to overseeing the creative direction, ensuring the collection embodied the heart of Frieren while aligning with OfflineTV’s brand identity.
Client
OfflineTV
Service Provided
License Acquisition, Project Management
YEAR
2025
The Goal:
Our objective was to create a collection that beautifully translated Frieren: Beyond Journey’s End’s emotional depth and rich storytelling into wearable designs. By merging the anime’s themes of adventure and nostalgia with OfflineTV’s signature style, we aimed to craft a collection that resonated with both anime fans and the creator-driven community.
The Challenge:
The biggest challenge was balancing Frieren's delicate and introspective aesthetic with OfflineTV’s more playful and community-driven brand. Additionally, navigating the licensing process and ensuring all creative assets met both brand and anime licensors’ expectations required careful coordination and execution.
The Results:
The collaboration resulted in a thoughtfully designed collection that seamlessly blended Frieren’s essence with OfflineTV’s identity. The release generated significant excitement among fans, further expanding OfflineTV’s presence in the anime space while celebrating the artistry of Frieren: Beyond Journey’s End in a fresh, wearable way.
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