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We partnered with the leading energy supplement company, Gamersupps, to secure the licensing for Gloomy Bear. Together, we developed an exciting flavor that perfectly captured the essence of the Gloomy brand, creating a product that resonates with fans and enhances their gaming experience.
Client
Gamersupps
Service Provided
License Acquisition, Project Management
YEAR
2024
The Goal:
Our goal was to develop a compelling new flavor that captured the essence of Gloomy Bear—bold, unexpected, and exciting. By merging the brand’s distinct aesthetic with Gamersupps’ expertise in energy supplements, we aimed to create a product that not only stood out visually but also delivered a flavor experience fans would love.
The Challenge:
The challenge was crafting a flavor profile that felt unique and aligned with the playful yet edgy nature of Gloomy Bear, while ensuring it complemented Gamersupps’ existing product lineup. Additionally, navigating the licensing process and maintaining creative authenticity required strategic collaboration between all parties.
The Results:
The collaboration resulted in a one-of-a-kind energy supplement that perfectly embodied Gloomy Bear’s identity. The launch generated excitement among both anime and gaming communities, strengthening Gamersupps’ presence in anime collaborations while introducing Gloomy Bear to a wider audience in the gaming space.
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