Back to All Projects
We partnered with Solo Leveling to develop an officially licensed apparel collection inspired by one of the most globally recognized anime and webtoon franchises. From concept to production, our goal was to create statement pieces that brought the world of Solo Leveling into streetwear culture, staying true to the series’ dark, powerful aesthetic while offering fans premium, collectible garments.
Client
a statement of
Service Provided
License Acquisition, Project Management, Design, Marketing Strategy
YEAR
2025
The Goal:
The aim of this collaboration was to design a collection that truly captured the intensity and visual identity of Solo Leveling. We wanted to blend the anime’s themes of shadows, transformation, and strength into wearable, high-quality garments. At the same time, the pieces needed to resonate not only with anime fans but also with fashion-minded consumers who appreciate limited runs and narrative-driven apparel.
The Challenge:
Bringing an action-packed fantasy series into the world of fashion required careful translation. We had to ensure that the designs stayed authentic to the source material while also fitting into the unique voice of a statement of. Licensor approvals and revision cycles added layers of complexity, demanding flexibility without losing creative momentum. The collection also needed to include designs beyond just Jinwoo, requiring thoughtful cohesion across all items. Finally, managing a preorder system with lead times of up to six weeks presented the challenge of maintaining community excitement throughout the process.
The Results:
The collection launched with five T-shirts, one hoodie, and a die-cut sticker pack that highlighted iconic characters and shadows from Seasons 1 and 2. Each product was carefully developed to reflect the darker tones and themes of the series, while still functioning as standout streetwear pieces. The collection’s slogan, Only for the Strongest, created a direct connection to the narrative and became a rallying point for fans. By emphasizing authenticity and bold design, the release reinforced a statement of’s reputation for creating official, collectible collaborations. The project successfully bridged anime and streetwear, demonstrating how storytelling IP can evolve into fashion-focused product lines that engage communities in meaningful ways.
Other Projects We've Worked On.
Let's Grow Your Business!
We create powerful collaborations that connect brands, fans, and culture worldwide.
